Nine Entertainment (ASX:NEC) said it QMS advertising and digital billboard business struck an agreement to represent Metcash's (ASX:MTS) LocalEyes retail media network across Australia, according to a Monday statement.
The agreement is effective Sept. 1 and includes an initial 860 digital screens across Metcash's food, liquor and hardware network.
Nine Entertainment shares fell nearly 1% in recent Monday trade, while Metcash shed over 2%.