Nine Entertainment (ASX:NEC) is relaunching its online gateway, shifting away from a fragmented platform toward a "cleaner" presentation focused on the six areas of news, sport, lifestyle, travel, entertainment, and shopping, according to a Monday statement.
The re-launch includes a new app that rolls 9News into a nine.com.au-branded app, and will also feature a range of premium content, including video podcasts.
As part of the initiative, 9Honey will be folded into the lifestyle domain, while wwos.com.au will fall under sport but still contain Wide World of Sport and Stan Sport branding. All of the 9Network's current television programming will continue to have its own sites under a TV pillar.
"The move to a single domain will allow Nine to quickly launch focused micro-newsletters for major events, such as federal elections, budgets, and cultural moments, and innovate with products that allow for deeper brand integration," the company said.