Nike's (NKE) latest quarterly results and sales guidance indicate a "choppy" turnaround for the sportswear company amid continued headwinds in China, BofA Securities said Wednesday.
Late Tuesday, Nike's fiscal fourth-quarter revenue fell year over year, while earnings got a boost from expected tariff refunds. Revenue for the Nike brand was virtually flat, weighed down by a 12% slump in China.
The company now expects sales to be down low- to mid-single digits for the period stretching from the fourth quarter through the first two quarters of fiscal 2027, compared with its previous forecast of down low-single digits, Chief Financial Officer Matthew Friend said on an earnings conference call.
"We are not expecting the environment to improve meaningfully over the next six months," Friend told analysts, adding that Nike continues to anticipate "flattish" earnings over the same time period, excluding the benefit from tariff recovery, according to a FactSet transcript.
Describing the company's sales recovery as "choppy," BofA analysts, including Lorraine Hutchinson, said the latest results showed that "China remains pressured, and wholesale sell-through is still a key debate."
The brokerage lowered its price objective on the Nike stock to $47 from $55 "to reflect slower progress on the sales turnaround," while reiterating its neutral rating. "Our concerns about declining sales in China and sportswear are offset by inflecting margins," the analysts wrote.
Nike shares were up 3.8% in Wednesday afternoon trade. The stock has lost 33% in value so far this year.
The environment remains uncertain for the company given evolving tariff policies and the situation in the Middle East, Friend said on the call. Nike's consumer is under pressure "around the world," with sportswear hit particularly hard in the just-ended quarter, he added.
"Considering the current macro environment as well as recent sell-through trends, we are taking actions to tighten buys, reduce future sell-in, and manage inventory," Friend said. "This will result in revenue moderating, but also higher gross margins."
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