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Meta Platforms' Instagram Launches Optional Subscription Tier With New Customization Features

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Meta Platforms' (META) Instagram is rolling out Instagram Plus globally, a new optional subscription tier offering exclusive features for users who want more control and customization.

The subscription adds new audience controls, story-engagement insights, and profile-customization options, with the free version unchanged, Instagram said Thursday in a statement.

Pricing for Instagram Plus has been reported at $3.99 per month by several media outlets.

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