Mayne Pharma Group (ASX:MYX) has entered into an exclusive five-year agreement with Italfarmaco to register, market and distribute Blissel, an ultra-low-dose vaginal gel for menopause-related vaginal atrophy, in Australia, according to a Tuesday Australian bourse filing.
Blissel is targeted for launch in fiscal 2028 through the company's existing women's health commercial team, expanding its menopause portfolio alongside NEXTSTELLIS, per the filing.
Australia's topical vaginal estrogen market is worth around AU$27 million in 2025, growing at a 16% two-year compound annual growth rate, with the company expecting Blissel to contribute to international sales, the filing added.