Marketingforce Management (HKG:2556) expects an attributable profit of between 182 million yuan and 222 million for the six months ended June 30, up 386% to 494% from a year prior, according to a Wednesday Hong Kong bourse filing.
Shares of the marketing and sales software company soared 30% in Thursday afternoon trading.
Revenue for the half year is expected to rise to between 1.86 billion yuan and 2.05 billion yuan, a rise of 100% to 121% from the year-ago period.
The company attributed the profit forecast to higher revenue contribution and gross profit margin from the AI application business, as well as an optimized sales-to-administrative-expenses ratio.