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Marketingforce Management Forecasts Up to 494% Surge in H1 Profit; Shares Soar 30%

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Marketingforce Management (HKG:2556) expects an attributable profit of between 182 million yuan and 222 million for the six months ended June 30, up 386% to 494% from a year prior, according to a Wednesday Hong Kong bourse filing.

Shares of the marketing and sales software company soared 30% in Thursday afternoon trading.

Revenue for the half year is expected to rise to between 1.86 billion yuan and 2.05 billion yuan, a rise of 100% to 121% from the year-ago period.

The company attributed the profit forecast to higher revenue contribution and gross profit margin from the AI application business, as well as an optimized sales-to-administrative-expenses ratio.

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