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Market Chatter: Wesfarmers Unit Bunnings Revamps Loyalty Program

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Wesfarmers (ASX:WES) unit Bunnings is launching an overhauled professional trades loyalty scheme with the addition of spending-based rewards, The Australian reported Sunday, citing Bunnings Managing Director Mike Schneider.

The home improvement and hardware retailer is introducing a multi-tiered loyalty program that targets tradespeople, builders, and small and medium-sized enterprises in Australia and New Zealand, according to the report.

The program includes a partnership with Qantas Airways (ASX:QAN) offering members opportunities to earn points, with benefits progressively increasing under a new six-tier membership model, The Australian reported.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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