Pop Mart International (HKG:9992) opened its first overseas Pop Bakery dessert store in Singapore as it expands its international footprint, Reuters reported Wednesday.
The Chinese toymaker is considering opening Pop Bakery outlets in Europe and the United States and also plans to expand the concept across Southeast Asia, including Thailand, Indonesia and Malaysia, Pop Bakery head Zhang Xiaoyang told the news outlet.
The expansion comes as domestic sales soften following strong demand for the company's intellectual property-driven products in 2025, according to the report.
Shares of the company rose over 2% in recent trade.
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