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Market Chatter: Mitsubishi Motors Launches Revived Pajero SUV Globally from Thailand

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Mitsubishi Motors (TYO:7211) began global sales of its revived Pajero SUV from Thailand in its bid to counter competition from Chinese rivals and electric vehicles, Nikkei Asia reported on Wednesday, citing CEO Keisuke Kishiura.

Restoring this legendary model is central to rebuilding Mitsubishi's international footprint and reinforcing its crucial Southeast Asian market position, the news agency said.

The rollout marks a strategic move to counter industry headwinds while revitalising the manufacturer's regional dominance, the publication said.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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