Trading conglomerate Itochu's (TYO:8001) convenience store unit FamilyMart Co launched its first new concept convenience store, Famima Park Azabudai, in Tokyo as part of its rebranding plan to widen its clientele in Japan, The Asahi Shimbun reported Monday.
The new concept store covers 217 square meters, 1.5 times the space of a typical convenience store, featuring a dedicated apparel section showcasing about 300 items under the company's 'Convenience Wear' brand.
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