HSBC (HKG:0005) is stepping up efforts to rebuild its investment banking business in Hong Kong, with senior executives taking a more active role in client outreach amid intensifying competition in the city's capital markets, Bloomberg News reported Monday, citing people familiar with the matter.
Over recent months, Chief Executive Georges Elhedery and other senior executives have been actively courting clients in Hong Kong, the report said.
The bank has also intensified outreach efforts across Greater China, with Elhedery sending customized video messages to important clients and encouraging executives to engage hundreds of major investors and corporate customers, according to the report.
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