BYD (HKG:1211, SHE:002594) launched Racco, its electric kei mini-car in Japan on Tuesday, Reuters reported the same day.
The entry-level car can be purchased for less than 2 million yen post-taxes and government subsidies, according to the automaker.
The company is looking to bag 10,000 orders for the car by year-end, Reuters said.
(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)