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Market Chatter: Amazon Plans to Reboot 'The Apprentice' Reality TV Show

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-- Amazon (AMZN) is exploring a reboot of "The Apprentice" reality TV show, with discussions ongoing about casting Donald Trump Jr. for new episodes, The Wall Street Journal reported Thursday, citing people familiar with the matter.

Discussions are in the early stages and Amazon hasn't approached the Trump family yet, the report said. President Donald Trump hosted the show, which aired on NBC for 14 seasons, according to the report.

In March 2025, Amazon released episodes of the original series on Prime Video and there was a rush to resurface the show after Trump won the 2024 US elections, sources told the media outlet.

Amazon did not immediately respond to a request for comment from.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

Price: $261.90, Change: $-1.14, Percent Change: -0.43%

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