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Market Chatter: Amazon Increasingly Using Outside Firms to Help Sell Ads

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Amazon (AMZN) has turned to an increasing number of outside firms to help sell ads in parts of its global media business, The Information reported Tuesday, citing two people involved in the conversations.

Amazon has hired at least two new advertising technology companies to sell some ad spots on Twitch, one of which is working to sell the streaming site's ad inventory internationally, the report said, citing the people.

Amazon didn't immediately reply to a request for comment from.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

Price: $256.05, Change: $-5.21, Percent Change: -1.99%

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