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Li Ning Teams Up With NBA's Stephen Curry to Expand Global Sports Business

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Li Ning (HKG:2331) entered into a long-term partnership with American basketball player Stephen Curry and Curry Brand, according to a Tuesday press release.

The partnership will focus on product development across multiple sports categories, sports-culture initiatives, and programs to engage younger athletes.

The companies said they will initially collaborate in basketball and golf before expanding into broader lifestyle sports categories.

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