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JetBlue, Florida Panthers Expand Partnership With New Fan Experience Initiatives

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JetBlue Airways (JBLU) has extended its multi-year partnership with the Florida Panthers, strengthening its footprint in South Florida and broadening fan engagement initiatives around the NHL team, the company said Thursday.

The airline said the agreement maintains its status as the official airline of the Florida Panthers and introduces JetBlue Landing, a new fan destination at Amerant Bank Arena launching in the 2026-2027 season.

Financial details of the expanded partnership were not disclosed.

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