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Intuit Launches Conversational Analytics Agent, AI Segment Builder in Mailchimp

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Intuit (INTU) said Thursday that it has launched Analytics AI, a conversational analytics agent in Mailchimp that connects data across campaigns, audiences, and revenue to produce insights.

Mailchimp has also launched an AI Segment Builder, currently a beta feature that builds the segment for an ideal audience that marketers describe, using behavioral, demographic, and engagement data, the company said.

Intuit's Mailchimp has also expanded integrations with Amazon-backed (AMZN) Anthropic's Claude, Wix, and WooCommerce for ecommerce data and artificial intelligence-powered marketing capabilities, the company said.

The Analytics AI feature is now available to all Mailchimp customers globally with paid plans, while AI Segment Builder is available to select customers in beta version with general availability coming soon, Intuit said.

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