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Instacart Introduces New Advertising Tools for Retail Partners

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Maplebear (CART), known as Instacart, said Wednesday that it has added new tools within its Ads Manager platform for its retail partners, starting with self-serve promotions and off-platform capabilities.

The new capabilities, which are available starting Wednesday, allow retailers to launch, test, and optimize campaigns without relying on any managed service support, the company said.

Additionally, retailers can extend their campaigns beyond Instacart to reach consumers across the broader media landscape, the company said.

Price: $39.27, Change: $+0.21, Percent Change: +0.54%

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