A potential sale of IMAX (IMAX) could attract a number of likely suitors including private equity firms, Netflix (NFLX) and Apple (AAPL), Wedbush Securities said in a Friday note.
The premium theater company is exploring a sale, The Wall Street Journal reported Thursday, citing people familiar with the matter. The sale process, however, is still in the early stages, according to the report.
IMAX has held "preliminary talks" through intermediaries, although the company hasn't made any official pitches, CNBC reported Thursday, citing a source.
Wedbush said IMAX is an attractive asset, pointing to its strong brand and an expanding earnings profile.
"At roughly $2 billion in enterprise value, a prospective acquirer would be buying one of the most defensible moats in entertainment for what amounts to a rounding error on the balance sheet of any major studio or technology platform," Wedbush analysts including Alicia Reese wrote.
PE ownership would avoid a potential platform conflict as there would be no competing interest, Reese said.
The conflict-of-interest problem is "meaningfully smaller" in case Netflix acquires IMAX.
"Netflix's content calendar remains thin enough that purchasing IMAX would not foreclose rival studio access to the format; the conflict-of-interest problem that would constrain regular studio buyers is meaningfully smaller for Netflix," Reese said. "Owning IMAX would also give every major filmmaker Netflix signs a guaranteed premium theatrical showcase as part of the deal, a powerful recruiting tool in a competitive talent marketplace."
On the other hand, Apple TV+ is investing "aggressively" in prestige content and has relationships with filmmakers, who could pitch a guaranteed IMAX showcase during their signing conversations, according to the research note.
IMAX's current enterprise value is "a rounding error relative to Apple's balance sheet," Wedbush said.
Meanwhile, Sony (SONY) has the best strategic narrative of any studio acquirer.
"It has no streaming platform, making theatrical its primary monetization window in a way that is structurally different from other major studios," Reese said.
IMAX's shares were advancing by 15% ahead of market close on Friday.
Price: $39.13, Change: $+5.25, Percent Change: +15.50%



