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Hugo Boss Shares Jump After Frasers Group Launches EUR2 Billion Takeover Offer

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Hugo Boss Shares Jump After Frasers Group Launches EUR2 Billion Takeover Offer

Shares of Hugo Boss (BOSS.F) climbed after shareholder Frasers Group (FRAS.L) disclosed plans to fully acquire the German fashion brand.

The British sports and luxury retailer, which already owns a 26.06% stake in Hugo Boss, said Wednesday it plans to launch a voluntary public takeover offer for the remaining 73.94% of the company. Frasers is offering 38 euros per share, valuing the outstanding stake at 1.98 billion euros and representing a 4% premium to Hugo Boss' closing share price on Wednesday.

The announcement sent Hugo Boss shares more than 6% higher in early trading in Berlin on Thursday. Shares of Frasers, meanwhile, were only marginally higher in London.

Frasers also expressed its continued support for Hugo Boss Chief Executive Daniel Grieder and Chair Stephan Sturm, marking a reversal from its late 2025 position, when it said it no longer had confidence in Sturm.

The offer will not be subject to a minimum acceptance threshold and remains subject to merger control clearances. The planned takeover is expected to be completed in the second half of 2026, provided it gets all the legal clearances.

In a separate statement, Hugo Boss said Frasers did not coordinate regarding the takeover proposal and its managing and supervisory boards "will thoroughly examine the offer and issue a reasoned statement."

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