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Genius Sports to Add AI Features to Liga MX Broadcasts

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Genius Sports (GENI) said Wednesday it will introduce artificial intelligence-powered visual enhancements, in-game data and new sponsorship inventory to live Spanish-language Liga MX broadcasts on TelevisaUnivision's US networks.

The technology is expected to provide viewers with information on in-game outcomes, player milestones and win probabilities, while allowing brands to sponsor key moments during matches, the company said.

The enhanced broadcasts are set to launch Saturday with Toluca FC against Atlas FC, followed by three additional games that weekend, Genius Sports said.

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