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FINWIRES

Gap Enters Multi-Year Partnership With Boy Band JYT

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Gap (GAP) has entered into a multi-year partnership with American boy band JYT under its Fashiontainment platform, the company said Tuesday.

The collaboration, which is the first under the platform, will feature a multi-episode docuseries and live fan experiences, among other content, according to a statement.

Financial terms of the partnership were not provided.

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