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Fox's Tubi Media Group Signs Data Deal With Gracenote

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Fox's (FOX, FOXA) Tubi Media Group said Wednesday that it has signed an agreement with media data company Gracenote, which will provide advanced content discovery and advertising capabilities on Tubi Media Group properties.

Financial terms were not disclosed.

Under the deal, Tubi Media Group will have access to content search and discovery that generates recommendations and returns relevant responses to natural-language questions.

Tubi Media also said it will test Gracenote IDs in programmatic bid streams with the aim of improving contextually relevant advertising.

Price: $55.24, Change: $-0.10, Percent Change: -0.18%

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