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F&F to Acquire Discovery Expedition Brand Intangibles for $80 Million

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F&F (KRX:383220) has decided to acquire full ownership of its core Discovery Expedition brand intangibles, including fashion/cosmetics trademarks, domains, SNS accounts, and goodwill, for $80 million.

The transaction closes immediately upon signing on Thursday, 95% of the payment, due at closing, and the remaining 5% deferred and linked to the transfer of Chinese trademark registrations, according to a bourse filing on the same day.

Ancillary agreements, including coexistence and trademark license contracts, will be executed simultaneously at no additional cost.

This acquisition aims to strengthen operational stability, support global expansion, and improve profitability by eliminating future royalty expenses.

Upon closing, the existing brand license agreement with Discovery Communications will terminate, and any royalties accrued before closing will be settled separately.

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