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Digital Brands Group Expands GCC Deal, Receives First Orders Under $125 Million U.S. Program

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Digital Brands Group (DBGI) has received initial purchase orders for its $125 million U.S. program and announced an expanded partnership with GCC, the company said Monday.

The partnership adds new apparel and soft goods revenue opportunities through GCC's digital networks, physical installations, and domestic and international events and hospitality, the company said.

Digital Brands Group's CEO Hil Davis said the additional revenue opportunities are new and incremental to the company's guidance issued last month, calling the expansion a "broader opportunity."

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