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Dick's Sporting Goods Launches ScoreCard+, Expands Loyalty Rewards

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Dick's Sporting Goods (DKS) launched ScoreCard+, a new paid membership tier priced at $99 annually, and enhanced its free ScoreCard loyalty program with new rewards and benefits, the company said Wednesday.

The retailer said ScoreCard+ members will receive unlimited free standard shipping, $100 in guaranteed annual rewards, one complimentary service or experience each year, exclusive discounts and additional bonus rewards opportunities.

Dick's also lowered the redemption threshold for free ScoreCard members to a $5 reward after earning 150 points from $10 after 300 points. Starting July 1, members can also earn and redeem rewards on eligible services and experiences, the company said.

Shares of the company were up 1.4% in Wednesday trading.

Price: $230.01, Change: $+3.20, Percent Change: +1.41%

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