Canada Goose (GOOS) is entering motorsport through a partnership with ARCH Motorcycle Racing, marking the apparel maker's first venture into the sport, the company said Thursday.
The partnership debuted at the 2026 MotoAmerica Super Hooligan National Championship, where ARCH riders and crew wore a custom Snow Goose by Canada Goose capsule designed by Creative Director Haider Ackermann.
The partnership will expand beyond the paddock into product and exploration, with additional details expected in October 2026.
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