BYD Company (HKG:1211, SHE:002594) has been named as the official automotive partner of Paris Saint-Germain under a three-year agreement, according to a Thursday press release.
The partnership will feature global marketing campaigns, exclusive content with the club's men's and women's teams, fan engagement initiatives, and events.
BYD and its premium brand, Denza, will also supply vehicles to support Paris Saint-Germain's operations, the statement said.