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Bath & Body Works Expands Distribution With Ulta Beauty Partnership

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Bath & Body Works (BBWI) said Tuesday it has entered into a partnership with Ulta Beauty (ULTA) to bring a selection of its body care and home fragrance products to over 600 Ulta Beauty stores across the US and online platform Ulta.com, starting July 12.

Financial details weren't provided.

The partnership is part of its broader strategy to reach more customers beyond company-owned stores and digital channels, Bath & Body Works said.

Shares of Bath & Body Works and Ulta Beauty were up 4% and 0.7%, respectively, in Tuesday trading.

Price: $20.42, Change: $+0.79, Percent Change: +4.02%

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