Bairong (HKG:6608) changed its company name to Bairong AI, according to a Tuesday Hong Kong bourse filing.
The stock short name will change to "BAIRONG AI-W" from "BAIRONG-W" on Aug. 14, while the stock code will remain unchanged.
The company said the changes better reflect its AI-centric business, including its AI contact center business and proprietary AI voiceGPT technology, which provides intelligent marketing, operations, and customer service solutions.
Shares of the firm were down nearly 3% in Wednesday morning trade.