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Asahi Group Partners with Varun Beverages to Launch CALPIS Brand in India

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Asahi Group (TYO:2502) has entered into a franchise agreement with the beverage bottling company Varun Beverages (NSE:VBL, BOM:540180) to launch its CALPIS brand in India, according to a Thursday release.

The Japan-based food and beverage company said that under the deal, its ready-to-drink dairy-based product will be launched in two flavors in the second half of 2026 or later.

Asahi will oversee product development and provide technical support, while Varun Beverages will handle manufacturing, distribution, and sales.

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