ARB (ASX:ARB) said it seeks to create a fully integrated US platform with localized product development and marketing as well as multi-channel distribution to accelerate profitable growth, according to a Monday Australian bourse filing.
The company said it is investing in US-based innovation, including designing products specifically for US consumers as well as solution-based engineering for North American vehicle platforms. It estimated its investment at AU$12 million per year at a five-year average.
The company's shares were down nearly 1% in recent Monday trade.