Apple (AAPL) margin outlook in the near-term is unlikely to change from price adjustments of Mac computers and iPads until iPhone prices rise, UBS said in a research report emailed Friday.
The price hike for MacBooks and iPads comes amid impact on product gross margin by higher memory costs, according to the note.
UBS said it had expected product gross margin to decline sequentially in the June quarter and further in the September quarter, but outlook remains intact as iPhone is likely to account for majority of the product revenue in the coming quarters.
The company is likely to increase new iPhone prices by $50 to $100 and potentially change device specs to offset the share rise in DRAM and NAND markets, UBS stated.
The brokerage maintained its neutral rating on the stock and price target of $296 per share.
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