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Apple iPhone 18 Seeing 'Muted' Initial Wait Times in Key Markets, UBS Says

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Apple iPhone 18 Seeing 'Muted' Initial Wait Times in Key Markets, UBS Says

Apple's (AAPL) recently launched iPhone 18 is seeing "muted" initial wait times in major global markets, potentially suggesting consumers are delaying purchase decisions for the technology giant's first foldable smartphone, UBS Securities said in a note e-mailed Friday.

Earlier this month, the company launched the iPhone 18 Pro and Pro Max, along with the foldable iPhone Duo, which starts at $1,999. Pre-orders for the Duo begin Oct. 16, ahead of the phone becoming available Oct. 23.

The iPhone 18 Pro and Pro Max are seeing "muted" demand since preorders began last Saturday, according to UBS Evidence Lab data, which tracks device availability across more than 30 geographies.

On average, wait times are roughly 23 days for the Pro Max and 16 days for the Pro variant, both shorter by roughly two days on an annual basis, according to the brokerage. Year-over-year comparisons are "more meaningful" in deciding underlying demand for the device, UBS analysts David Vogt and Andrew Spinola said.

"While we acknowledge the possibility that muted wait times for the Pro and Pro Max could suggest consumers are delaying their purchase decisions for the Duo, we believe that the $1,999 starting price could limit incremental unit upside," the analysts said.

The launch of the Duo gives Apple an entry into the foldable smartphone market pioneered by Samsung.

The Pro Max is seeing flattish year-over-year wait times in the UK and Japan, offset by shorter wait times in China. For the Pro, the US is the only region where wait times were up on an annual basis, while wait times in China were "materially shorter," according to UBS.

"However, we note that the wait time data -- particularly in China -- could be impacted by consumers waiting for the launch of the Duo," the analysts said. "The initial muted wait times are likely due to solid (last 12-month) demand for the iPhone 17 series, incremental changes to the Pro and Pro Max, as well as higher (average selling prices)."

Last week, Morgan Stanley said Apple was apparently prioritizing volume gains over margins with its lower-than-expected pricing on the new iPhones.

Price: $334.64, Change: $-2.37, Percent Change: -0.70%

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