Apple (AAPL) is expected to unveil a major AI strategy and new tools aimed at driving growth at its developer conference next week, Wedbush Securities said Thursday in a report.
The centerpiece will be an AI-powered overhaul of Siri, including a standalone Siri app in iOS 27 and an updated interface that allows the assistant to add personal context, Wedbush said.
Apple is positioned to lift its services revenue over the next few years as users adopt new AI features and expanded storage options, the report said. Wedbush pegs the potential contribution at about $15 billion a year, reflecting Apple's growing role as a "consumer hub of AI" for its global user base.
AI-related services may add $75 to $100 a share to Apple's valuation, a contribution Wedbush said is not fully reflected in the current stock price.
"We see a golden path ahead for Apple in this AI era," the report said.
Apple's annual Worldwide Developers Conference runs from Monday to June 12.
Wedbush maintained its outperform rating on Apple stock and its $400 price target.
Price: $314.08, Change: $+2.84, Percent Change: +0.91%