Angi (ANGI) said Wednesday it is participating in Microsoft-backed (MSFT) OpenAI's Sponsored Agent pilot, expanding its presence into artificial intelligence-supported advertising.
Under the pilot, an Angi-branded sponsored agent may appear in relevant ChatGPT conversations about home services, allowing homeowners to share project details and, when needed, enter Angi's service request flow to connect with local professionals.
Angi said the sponsored agent will be clearly labeled and users can choose whether to interact with it.
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