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FINWIRES

Adnoc Distribution Rolls Out New Retail Media Network in UAE

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Abu Dhabi National Oil Co. for Distribution (ADX:ADNOCDIST), d/b/a Adnoc Distribution, launched a retail media network in the United Arab Emirates to bring brands in contact with customers from its integrated mobility, convenience, and digital community.

Dubbed Engage by ADNOC, the network will use insights from over 2.7 million Adnoc Rewards members to help brands execute full-funnel marketing campaigns, according to a Wednesday release.

The Abu Dhabi-listed fuel distributor anticipates over $25 million in cumulative gross profit during the platform's first five years.

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