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Electronic Arts, Visa Launch Multi-Year Partnership for Branded Experiences Across EA SPORTS Franchises

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-- Electronic Arts (EA) said Monday it has agreed to a global, multi-year collaboration with Visa (V) for branded experiences across EA SPORTS franchises such as EA SPORTS FC and EA SPORTS College Football.

Financial details of the partnership were not disclosed.

Under the collaboration, players globally can earn in-game rewards and participate in a branded Visa Objective in EA SPORTS FC 26, including Squad Building Challenges and a branded Visa Live Game Mode, the company said.

In EA SPORTS College Football, players can participate in Visa-themed College Ultimate Team challenges, featuring curated objectives, lineup-building moments, and limited-time events, to earn in-game rewards, Electronic Arts added.

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