-- Omnicom Group (OMC) said Tuesday it is expanding its global partnership with Adobe (ADBE) to co-develop an enterprise-grade, industry-specialized AI agentic operating model solution.
Omnicom said it will integrate Omni, its marketing and sales platform, and its agentic framework with Adobe's enterprise marketing and creative technology stack to create this solution.
Over the next 12 months, Omnicom will develop and operationalize the solution across five major use cases including end-to-end customer experience, omni channel planning, total creative workflow, .com, and email, according to the company.
The solution will feature smooth data exchanges between Adobe products, Omni's connected platform layer and its agentic infrastructure, delivering predictive growth at enterprise scale, the company said.
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