-- Panasonic (TYO:6752) has launched eight Sanyo air conditioner models in Vietnam, produced in Malaysia and priced 20% below its own comparable units, Nikkei Asia reported on Thursday.
Despite Sanyo products disappearing from shelves around 2017, the brand remains well-recognized in Vietnam, even surpassing Panasonic's recognition in parts of Southeast Asia, the publication said.
Panasonic had fully acquired Sanyo Electric in 2011 and sold Sanyo's white goods business to China's Haier Group in 2012, which included trademark rights until March 2017, the news daily said.
After Haier discontinued Sanyo-branded products in 2017, Panasonic's new Vietnam launch marks the first major brand revival in nearly a decade, aside from limited online sales in India, the report said.
Timing the launch to Vietnam's hottest months from April to June, the new models are priced between 10.8 million and 25.06 million dong or $410 to $951, it added.
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