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Wedbush表示，Netflix廣告業務可望提振全年營收。

-- Wedbush Securities在周五發布的一份客戶報告中指出，在廣告收入的顯著增長推動下，Netflix (NFLX) 2026年的收入有望實現成長。 該券商預計，Netflix今年的廣告收入將至少翻一番，達到30億美元，並在2027年及以後擁有「顯著」的成長機會。 Netflix在今年1月表示，預計今年的總收入將在507億美元至517億美元之間，年增12%至14%，其中廣告收入預計將大致翻倍。 Wedbush分析師Alicia Reese在報告中寫道：“Netflix應該能夠通過拓展合作夥伴關係、改進定向投放、利用人工智能以及增加更多直播內容，繼續從其廣告業務中逐步獲益。今年，我們預計Netflix將利用其龐大的數據來增強其效果營銷能力，從而帶來互動廣告以及最終的購買機會。” Wedbush表示，Netflix的用戶流失率低是因為內容豐富、品質高且深度足，對廣告主來說意義重大。該券商還表示，在廣告策略不斷改進的推動下，Netflix從第二季開始有望實現更高的每位會員平均收入。 Wedbush預計Netflix第一季營收將達到122.2億美元，高於華爾街預期的121.8億美元和該公司本身給出的121.6億美元的指引。該券商預計Netflix每股收益為0.77美元，而FactSet調查的分析師預計其GAAP準則下的每股收益為0.79美元。 Netflix將於4月16日發布最新季度業績。 該券商表示，Netflix最近實施的價格上漲可能會顯著提升這家串流媒體巨頭今年的獲利能力。上個月，該公司提高了在美國的所有套餐價格，包括將包含廣告的標準套餐價格從每月 7.99 美元提高到 8.99 美元。不含廣告的標準套餐價格上漲 2 美元至每月 19.99 美元，而高級套餐價格則從之前的 24.99 美元上漲至 26.99 美元。 Wedbush 重申了對 Netflix 股票的「跑贏大盤」評級，並將目標價從 115 美元上調至 118 美元。 瑞銀證券週四在一份單獨的報告中表示，隨著最新漲價的影響逐漸顯現，Netflix 的全年業績可能會超出其自身預期。同時，美國銀行證券近期表示，該公司提前漲價凸顯了其強大的定價能力。

Price: $101.77, Change: $-0.33, Percent Change: -0.32%

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