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Wedbush表示，Netflix广告业务有望提振全年营收。

-- Wedbush Securities在周五发布的一份客户报告中指出，在广告收入的显著增长推动下，Netflix (NFLX) 2026年的收入有望实现增长。 该券商预计，Netflix今年的广告收入至少将翻一番，达到30亿美元，并在2027年及以后拥有“显著”的增长机会。Netflix在今年1月表示，预计今年的总收入将在507亿美元至517亿美元之间，同比增长12%至14%，其中广告收入预计将大致翻一番。 Wedbush分析师Alicia Reese在报告中写道：“Netflix应该能够通过拓展合作伙伴关系、改进定向投放、利用人工智能以及增加更多直播内容，继续从其广告业务中逐步获益。今年，我们预计Netflix将利用其庞大的数据来增强其效果营销能力，从而带来互动广告以及最终的购买机会。” Wedbush表示，Netflix的用户流失率低是因为其内容丰富、质量高且深度足，这对广告商来说意义重大。该券商还表示，在广告策略不断改进的推动下，Netflix从第二季度开始有望实现更高的每位会员平均收入。 Wedbush预计Netflix第一季度营收将达到122.2亿美元，高于华尔街预期的121.8亿美元和该公司自身给出的121.6亿美元的指引。该券商预计Netflix每股收益为0.77美元，而FactSet调查的分析师预计其GAAP准则下的每股收益为0.79美元。 Netflix将于4月16日发布最新季度业绩。 该券商表示，Netflix最近实施的价格上涨可能会显著提升这家流媒体巨头今年的盈利能力。上个月，该公司提高了其在美国的所有套餐价格，包括将含广告的标准套餐价格从每月 7.99 美元提高到 8.99 美元。不含广告的标准套餐价格上涨 2 美元至每月 19.99 美元，而高级套餐价格则从之前的 24.99 美元上涨至 26.99 美元。 Wedbush 重申了对 Netflix 股票的“跑赢大盘”评级，并将目标价从 115 美元上调至 118 美元。 瑞银证券周四在一份单独的报告中表示，随着最新提价的影响逐渐显现，Netflix 的全年业绩可能会超出其自身预期。与此同时，美国银行证券近期表示，该公司提前提价凸显了其强大的定价能力。

Price: $101.77, Change: $-0.33, Percent Change: -0.32%

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