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Wedbush表示,尽管第二季度业绩展望疲软,但Netflix下半年仍有望强劲增长。

-- Wedbush Securities在周五发布的一份报告中指出,即使Netflix (NFLX) 上半年业绩低于预期,但其在2026年下半年仍有望实现更强劲的增长。 Wedbush表示,Netflix的收入和用户参与度趋势依然稳健,这得益于不断扩大的内容规模、日益强劲的广告增长势头以及近期的价格上涨。该公司预计,到2026年,Netflix的广告收入将翻一番,达到约30亿美元,并在2027年及以后进一步增长。 报告指出,尽管分析师认为第二季度业绩指引疲软以及欧洲市场对提价的抵制是短期内的不利因素,但他们表示,广告定向投放的改进、人工智能的整合以及不断增长的直播内容合作将支撑其长期增长。 该公司还强调了Netflix强劲的现金流和持续的用户韧性,尤其是在广告支持型市场,同时对Netflix的全球扩张前景保持乐观。 Wedbush维持对Netflix股票的“跑赢大盘”评级,目标价为118美元。 周五交易中,Netflix股价下跌超过9%。

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