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Wedbush表示,儘管第二季業績展望疲軟,但Netflix下半年仍有望強勁成長。

-- Wedbush Securities在周五發布的一份報告中指出,即使Netflix (NFLX) 上半年的業績低於預期,該公司在2026年下半年仍有望實現更強勁的成長。 Wedbush表示,Netflix的營收和用戶參與度趨勢依然穩健,這得益於不斷擴大的內容規模、日益強勁的廣告成長動能以及近期的價格上漲。該公司預計,到2026年,Netflix的廣告收入將翻一番,達到約30億美元,並在2027年及以後進一步成長。 報告指出,儘管分析師認為第二季業績指引疲軟以及歐洲市場對漲價的阻力是短期內的潛在不利因素,但他們表示,廣告定向投放的改進、人工智慧的整合以及不斷增長的直播內容合作將支撐其長期成長。 該公司也強調了Netflix強勁的現金流和持續的用戶韌性,尤其是在廣告支援型市場,同時對Netflix的全球擴張前景保持樂觀。 Wedbush維持對Netflix股票的「跑贏大盤」評級,目標價為118美元。 週五交易中,Netflix股價下跌超過9%。

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