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RBC表示,Adobe平台轉型和智能體AI工具將支援長期ARR成長。

-- 加拿大皇家銀行資本市場(RBC Capital Markets)表示,Adobe (ADBE) 在 Adobe Summit 活動上重點展示的關鍵合作夥伴關係和全新智能體工具,將助力其向更廣泛的平台和生態系統轉型,並有望推動其長期年度經常性收入增長——這是投資者關注的關鍵指標。 Adobe 的目標是轉型成為一個廣泛的平台和生態系統,而不僅僅是提供一套解決特定問題的工具。該券商指出,在投資者會議上,Adobe 重點介紹了其圍繞智能體 AI 產品和合作夥伴關係的路線圖,旨在為端到端行銷工作流程編排提供單一平台。 在合作關係方面,RBC 表示,其中兩項最引人注目的合作分別是與大型廣告公司和系統整合商的市場推廣合作,以及與主要 AI 和技術平台的智慧體合作。 Adobe 需要與更廣泛的全通路生態系統整合,才能成為行銷的編排層。 這家投資公司在周二的報告中指出,Adobe 能否證明其 Experience Cloud 能夠帶來清晰的投資回報,將是其擴大企業和創意客戶支出、提升市場份額的關鍵。 加拿大皇家銀行維持對該公司股票的「跑贏大盤」評級和350美元的目標價。 Adobe股價週三上漲3.3%。

Price: $255.41, Change: $+8.23, Percent Change: +3.33%

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