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Planet Fitness在第一季會員成長疲軟後調整了業績展望;股價暴跌

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-- 由於第一季會員新增數量低於預期,健身中心營運商Planet Fitness (PLNT)下調了全年業績預期,導致其股價週四暴跌。 Planet Fitness目前預計全年調整後每股淨收益將成長約4%,低於先前9%至10%的預期。營收預期成長約7%,低於此前約9%的預期。 FactSet的一項調查顯示,分析師預計該公司全年非GAAP每股收益為3.37美元,銷售額為14.5億美元,而該公司先前公佈的2025年業績分別為每股收益3.07美元和13.2億美元。 目前,該公司預期全系統同店銷售額成長率為1%,低於先前4%至5%的預期。分析師預估今年同店銷售額將成長4.6%。 第一季度,同店銷售額成長3.5%,低於分析師預期的3.6%。 Planet Fitness執行長科琳·基廷在電話會議上表示,公司淨新增會員超過70萬,低於預期。 基廷在一份聲明中表示:“從淨會員增長的角度來看,今年的開局低於預期,因為我們在會員招募高峰期遭遇了內部和外部不利因素。” Planet Fitness股價週四暴跌33%,年初至今累計跌幅超過60%。 根據FactSet的會議記錄,基廷告訴分析師,公司在今年前兩週的會員成長勢頭“強勁”,但1月和2月的嚴寒天氣打斷了這一增長勢頭。她表示,週一是公司一週中最繁忙的會員招募日,而多場暴風雪都發生在週一。 「我們原本預期,去年同期非常成功的『黑卡首月免費』活動,能夠提升我們在第一季剩餘時間以及第二季的會員成長勢頭,」基廷在電話會議上表示。 “然而,隨著三月進入四月初,我們的會員成長趨勢仍然低於預期。” 經調整後,三月季度每股收益從去年同期的0.59美元增至0.74美元,高於市場普遍預期的0.63美元。營收成長22%至3.372億美元,高於分析師預期的2.986億美元。 「我們正在優化行銷策略,優先滿足市場需求並推動淨會員成長。此外,我們將暫停原定的全國黑卡價格上漲計劃,等待更全面的價格評估,」基廷在聲明中表示。 “雖然我們正在調整近期預期,但我們預計這些舉措將有助於為2027年營收和利潤的提升奠定基礎。”

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