-- 加拿大派拉蒙影業和Blue Ant Media旗下的Media Pulse公司週一宣布擴大合作關係,Media Pulse將成為派拉蒙在加拿大廣告資源的獨家直銷和程序化合作夥伴。 Media Pulse將代理商派拉蒙的訂閱視訊點播(SVOD)平台Paramount+及其串流服務Pluto TV。它將為客戶提供在Paramount+和PlutoTV所有連網電視(CTV)廣告資源中直接投放廣告的機會,幫助加拿大廣告商觸及高參與度受眾。 Media Pulse董事總經理Deborah Gurofsky表示:「與Pluto TV和Paramount+在加拿大的獨家合作,是我們優質合作夥伴陣容的又一重要補充,使我們能夠進一步提升CTV體驗,並為品牌提供跟隨觀眾進入海量必看內容的機會。此次合作使品牌能夠直接、便捷地觸達涵蓋所有類型、覆蓋全國進入海量必看內容的機會。此次合作使品牌能夠直接、便捷地觸達涵蓋所有類型、覆蓋全國 1017 月的娛樂市/市情庫」。美元,至 6.74 美元。
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