-- 加拿大派拉蒙影业和Blue Ant Media旗下的Media Pulse公司周一宣布扩大合作关系，Media Pulse将成为派拉蒙在加拿大广告资源的独家直销和程序化合作伙伴。 Media Pulse将代理派拉蒙的订阅视频点播（SVOD）平台Paramount+及其流媒体服务Pluto TV。它将为客户提供在Paramount+和PlutoTV所有联网电视（CTV）广告资源中直接投放广告的机会，帮助加拿大广告商触达高参与度受众。 Media Pulse董事总经理Deborah Gurofsky表示：“与Pluto TV和Paramount+在加拿大的独家合作，是我们优质合作伙伴阵容的又一重要补充，使我们能够进一步提升CTV体验，并为品牌提供跟随观众进入海量必看内容的机会。此次合作使品牌能够直接、便捷地触达涵盖所有类型、覆盖全国高参与度受众的‘娱乐宝库’。”周五，Blue Ant Media 的股票在多伦多证券交易所收盘下跌 0.11 美元，至 6.74 美元。
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