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FINWIRES

AppLovinの第1四半期決算と4月のトレンドは、消費者向け広告が勢いを増していることを示している、とオッペンハイマーは述べている。

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-- AppLovin(APP)の第1四半期決算が予想を上回ったこと、そして4月の広告費が第4四半期のピークを上回ったことは、同社の消費者向け広告が勢いを増していることを示す強力な証拠だと、オッペンハイマーは木曜日のレポートで述べた。 第2四半期は構造的に同社にとって最も弱い四半期だが、オッペンハイマーは、6月に広告技術を拡張することで消費者向け広告がさらに加速すると予想しており、AppLovinの経営陣は現在、新規顧客1社あたり初年度の広告費が7万ドルを超えると予測している。 オッペンハイマーは、モバイルゲーム業界におけるハイブリッド型収益化への移行が長期的な追い風であり続けることから、2026年以降のAppLovinの成長モメンタムに対する自信を徐々に高めていると述べた。 同証券会社は、目標株価660ドルで「アウトパフォーム」のレーティングを維持した。

Price: $508.96, Change: $+40.13, Percent Change: +8.56%

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