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喜力通过出售布拉利马股份,在刚果转向品牌授权模式。

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-- 喜力啤酒(HEIA.AS)已出售其在Bralima啤酒厂的股份,转而通过品牌授权合作模式继续在刚果民主共和国开展业务。 这家荷兰啤酒商周五表示,已将其在Bralima的股份出售给Elna Holdings,具体金额未披露。这家总部位于毛里求斯的公司将全面接管Bralima的运营,包括生产、分销、员工管理和与当地利益相关者的合作。 Bralima成立于1923年,在金沙萨、基桑加尼和卢本巴希设有三家啤酒厂。交易完成后,这家拥有731名员工的企业将继续在这些地点运营。 与此同时,喜力啤酒通过长期授权协议,确保其旗下品牌,包括喜力、Primus、Turbo King、Legend和Mützig,将继续在当地生产、销售和分销。这家酿酒公司表示,此次交易符合其“常青2030”战略,该战略优先考虑积极的投资组合管理,并持续优化其国际运营布局。 “此举使[Bralima]能够继续沿用以本地市场为核心的模式,同时确保我们的品牌能够继续为全国各地的消费者所用。这也体现了我们在特定市场转向轻资产运营模式的举措。”喜力非洲及中东地区总裁Guillaume Duverdier表示。 截至周五中午,这家在阿姆斯特丹上市的公司股价上涨了1%。

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Japan Resorts to More Coal, Nuclear During Energy Crisis Sidelines Renewables, Says IEEFA

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